Pfau Software

Privacy Policy

We have drafted this privacy policy (version 11.08.2020-321201991) to explain, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data, and the choices you have as a visitor to this website.

Unfortunately, it is inherent in the nature of these explanations that they may sound highly technical. However, in creating them, we have made an effort to describe the most important aspects as simply and clearly as possible.

Google Fonts Privacy Policy

On our website, we use Google Fonts, which are the "Google Fonts" provided by Google Inc. For the European region, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland).

Using Google Fonts does not require you to sign in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains and According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of Cascading Style Sheets (CSS) and the fonts used, and securely stores this data. We will take a closer look at the specifics of data storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google provides to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others have been released under the Apache License. Both are open-source software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our website without having to host them on our own server. It is a crucial component in maintaining the quality of our website. All Google Fonts are automatically optimized for the web, saving data and providing a significant advantage, especially for mobile devices. When you visit our site, the low file size ensures fast loading times. Additionally, Google Fonts are secure web fonts. Various rendering systems in different browsers, operating systems, and mobile devices can sometimes cause errors that distort text or entire web pages. Thanks to the rapid Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts to present our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded from a Google server. This external request results in data being transmitted to Google servers. Google recognizes that you or your IP address are visiting our website. The Google Fonts API is designed to minimize the usage, storage, and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software field.

Google Fonts securely stores CSS and font requests at Google, ensuring protection. Through the collected usage statistics, Google can determine how well each font is received. Google publishes the results on internal analysis pages, such as Google Analytics. Additionally, Google also uses data from its own web crawler to identify which websites use Google Fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google's BigQuery web service to examine and manipulate large datasets.

However, it's important to note that with each Google Font request, information such as language settings, IP address, browser version, browser screen resolution, and browser name is automatically transmitted to Google servers. Whether this data is also stored is not clearly ascertainable and is not explicitly communicated by Google.

How long and where are the data stored?

Google stores requests for CSS assets on its servers for one day, primarily located outside the EU. This allows us to use fonts using a Google stylesheet. A stylesheet is a template that enables easy and quick changes to the design or font of a website.

Font files are stored at Google for one year. Google aims to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other subsequently visited websites. Sometimes, Google updates font files to reduce file size, increase language coverage, and enhance design.

How can I delete my data or prevent data storage?

Data stored by Google for one day or one year cannot be easily deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you need to contact Google Support at In this case, data storage can only be prevented by not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. Therefore, we can access an unlimited variety of fonts to optimize our website. For more information about Google Fonts and additional questions, you can visit While Google addresses privacy-related matters, detailed information about data storage is not included. Obtaining precise information about stored data from Google is relatively challenging.

You can also read about the data collected by Google and its use on

Google Analytics Privacy Policy

We use the analytics tracking tool Google Analytics (GA) on our website, provided by the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For instance, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and services to your preferences. Below, we delve into the details of the tracking tool and provide information on what data is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis on our website. To enable Google Analytics, a tracking code is embedded in the code of our website. When you visit our website, this code records various actions you perform on our site. Once you leave our website, this data is sent to and stored on the Google Analytics servers.

Google processes the data, and we receive reports on your user behavior. These reports may include, among others:

  • Audience reports: Through audience reports, we gain a better understanding of our users and know more about those interested in our services.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports provide helpful information on how we can attract more people to our services.
  • Behavior reports: Here, we learn how you interact with our website. We can trace the path you take on our site and which links you click.
  • Conversion reports: A conversion refers to an action where you perform a desired action due to a marketing message. For example, if you go from a mere website visitor to a buyer or newsletter subscriber. Through these reports, we learn more about how our marketing efforts resonate with you, aiming to increase our conversion rate.
  • Real-time reports: Here, we instantly learn what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data give us a clear picture of the strengths and weaknesses of our website. On one hand, we can optimize our site to be more easily found by interested people on Google. On the other hand, the data helps us understand you as a visitor better. We know exactly what we need to improve on our website to offer you the best possible service. The data also assist us in making our advertising and marketing efforts more individualized and cost-effective. Ultimately, it makes sense to showcase our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you are identified as a "returning" user. All collected data is stored along with this user ID, making it possible to analyze pseudonymous user profiles.

Your interactions on our website are measured through identifications such as cookies and app instance IDs. Interactions include all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not disclose Google Analytics data unless approved by us as website operators. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows tracking of your behavior on the website and measures performance. The cookie is updated every time information is sent to Google Analytics.
Expiration: after 2 years

Note: This list cannot claim to be exhaustive, as Google may change its choice of cookies from time to time.

Here we provide an overview of the key data collected with Google Analytics:

How long and where are the data stored?

Google has servers distributed worldwide, with most located in America. Consequently, your data is mostly stored on American servers. You can find the exact locations of Google data centers here:

Your data is distributed across various physical storage devices. This ensures faster data retrieval and better protection against manipulation. Each Google data center has contingency programs in place for your data. For example, in the event of hardware failure or natural disasters affecting servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. After this period, your user data is deleted. However, we have the option to choose the retention period for usage data ourselves. We have five options available:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to data associated with cookies, user identification, and advertising IDs (e.g., DoubleClick domain cookies). Report results are based on aggregated data and are stored independently of user data. Aggregated data involves merging individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection laws of the European Union, you have the right to access, update, delete, or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at: Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete, or manage cookies in general (independent of Google Analytics), each browser has its own instructions.

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data stored by websites on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, regulating the correct and secure transfer of personal data. More information can be found at We hope we could provide you with the most important information about the data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: and

Google Analytics IP Anonymization

On this website, we have implemented the IP address anonymization feature provided by Google Analytics. This feature is designed by Google to ensure compliance with applicable privacy regulations and recommendations from local data protection authorities that prohibit the storage of complete IP addresses. The anonymization or masking of IP addresses occurs as soon as they enter the Google Analytics data collection network, before any storage or processing takes place.

More information about IP anonymization can be found at

Google Analytics Reports on Demographics and Interests

We have enabled advertising reporting features in Google Analytics. The reports on demographics and interests include information about age, gender, and interests. This allows us to gain a better understanding of our users without being able to attribute this data to individual persons. Learn more about advertising features at

You can end the use of activity and information from your Google account under "Ad Settings" at by checking the checkbox.

Google Analytics Deactivation Link

Clicking on the following deactivation link prevents Google from further tracking visits to this website. Note: Deleting cookies, using your browser's incognito/private mode, or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics Data Processing Amendment

We have entered into a direct customer contract with Google for the use of Google Analytics by accepting the "Data Processing Amendment" in Google Analytics.

Learn more about the Data Processing Amendment for Google Analytics at

Google Analytics Google Signals Privacy Policy

We have enabled Google Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographic features) to obtain aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

This involves cross-device tracking, allowing your data to be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. For example, Google can recognize if you view a product on our website with a smartphone and later purchase the product with a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would not be possible otherwise. Remarketing means that we can show you our offer on other websites as well.

Google Signals in Google Analytics also captures additional visitor data such as location, search history, YouTube history, and data about your actions on our website. This helps us receive better advertising reports from Google and useful information about your interests and demographic features. These include your age, language, location, gender, occupation, marital status, and income. All these features help Google Analytics define groups or audiences.

The reports also help us better understand your behavior, desires, and interests. We can optimize and adapt our services and products for you based on this data. This data expires by default after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. It always involves aggregated and anonymous data, never individual data. You can manage or delete this data in your Google account.

Source: Created with the Privacy Policy Generator by AdSimple in cooperation with


Information obligation according to § 5 TMG.

Onlinemarketing Pfau
Waldkauzweg 37,
14974 Ludwigsfelde,

Pfau Software is a brand of Onlinemarketing Pfau.


VAT ID: DE263725390

Represented by the shareholders
Andreas Pfau

Source: Created with the Imprint Generator by AdSimple in cooperation with

EU Dispute Resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Affairs (ODR Regulation), we would like to inform you about the Online Dispute Resolution Platform (OS Platform). Consumers have the option to submit complaints to the Online Dispute Resolution Platform of the European Commission at The necessary contact details can be found above in our imprint.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for Contents of this Website

We continuously develop the content of this website and strive to provide correct and up-to-date information. According to the Telemedia Act (TMG) §7 (1), we, as a service provider, are responsible for our own information provided for use in accordance with general laws. Unfortunately, we cannot assume liability for the correctness of all content on this website, especially those provided by third parties. As a service provider within the meaning of §§ 8 to 10, we are not obligated to monitor the information transmitted or stored by them or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information according to general laws due to judicial or official orders remain unaffected even in the event of our non-responsibility according to §§ 8 to 10.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You can find the contact details in the imprint.

Liability for Links on this Website

Our website contains links to other websites for whose content we are not responsible. Liability for linked websites does not exist for us, as we had and have no knowledge of illegal activities, no such illegal activities have been noticed by us, and we would remove links immediately if we became aware of any illegality.

If you notice illegal links on our website, please contact us. You can find the contact details in the imprint.

Copyright Notice

All content on this website (images, photos, texts, videos) is subject to the copyright of the Federal Republic of Germany. Please ask us before you distribute, reproduce, or use the content of this website, such as republishing it on other websites. If necessary, we will legally pursue the unauthorized use of parts of our site.

If you find content on this website that violates copyright, please contact us.

Image Credits

The images, photos, and graphics on this website are protected by copyright.